James Ponders
UK FOUNDER · EXITED 2026
I built a gifting brand on Amazon UK from scratch, then sold the entire business. Now I work one to one with people and businesses building theirs.
about me
I've done what you're trying to do
I started selling on Amazon UK in 2022. Supplements, beauty products and homeware all came before gifting. It took time and consistency, but gifting is what took off, and I built the business around it.In 2026, I sold that business to a competitor.That means I've already been through the parts that catch beginners out: picking the right products, writing listings that sell, having enough stock for all the peak times throughout the year, and staying on the right side of Amazon UK's rules.When you work with me, it's one to one. You deal with me directly, not a team or an assistant, and you won't be one of hundreds in a group chat. You'll get feedback on your own business from someone who has built and sold one on the same marketplace you're selling on.
2022 Went full time
7 figures Sold online in total
2026 Sold my business
WATCH THIS FIRST
How gifting brands actually work on Amazon UK
About ten minutes. No sign-up needed.
FREE DOWNLOAD
The Amazon UK Gifting Starter Pack
A five-page PDF on the part most people get wrong: choosing what to sell.
A grid of gifting occasions and who buys for them, so you can see where the demand sits.
Vital checks to run on any gift set idea before you spend money on it.
Tips on dealing with suppliers and important checks to make.
It's free. Put your email in and I'll send it over.